Influencer Marketing, Gen Z, and the Future of Content Creation
Featuring Jess Hunichen, Co-Founder of Shine Talent Group
Influencer marketing and content creation has grown from the early days of mommy blogs into a $24 billion global industry—and Gen Z is leading the charge.
In this episode of #GenZ, I sit down with Jess Hunichen, co-founder of Shine Talent Group, to explore the rise of influencer marketing, the realities of being a content creator, and how this digital-first career path is shaping the future of work.
In this episode, we cover:
The rise and evolution of influencer marketing
What most people get wrong about creators and content work
Why Gen Z is naturally aligned with this industry
What’s next: newsletters, niche audiences, and creators as investors
Whether you're a marketer, a creator, or simply curious about how social media is reshaping the economy, this episode is packed with insight, warmth, and real talk about what it means to build a business in the digital age.
Learn about Shine Talent Group.
